What it means: Ask for testimonials and you shall receive. Word-of-mouth marketing is good but "word-of-love" marketing is even more powerful.
A random exploration of remarkable products and the quest to discover why they are generating word of mouth.
In my presentation at the WOMMA conference, I focused specifically on practical ways that businesses can harness testimonials to not only build a reputation showcase but to also accelerate customer-to-friend referrals. As far as I am concerned, capturing testimonials is bar-none the most effective method to build, manage and utilize your reputation showcase and accelerate customer-to-friend referrals.
As part of my talk, I outlined some Word (of Mouth) of Wisdoms. I will list these out in the following posts.
From the article:
Butterfield and Fake originally met when they were both writing blogs. "We understand their needs," says Fake, "so we started adding blog-friendly features. We were essentially paying for other people's image hosting, and you can blog any photo from the site." Despite no marketing budget, Flickr soon became the talk of the blogosphere.